Prime View International, PVI, has changed its name to E Ink Holdings in a major name and rebranding change. Since PVI purchased E Ink from its original owners in Boston and made it part of the PVI family in 2010, CEO Scott Liu, 61, felt it was time to change the corporate name of the company that makes the E Ink the goes into 90 percent of e-readers around the world. So: E Ink Holdings is the new name.
And it's a whole new ballgame. With a wonderful new name: E INK!