How to promote a new science fiction book about climate change in a world where climate headlines are a daily warning and a wake up call at the same time?
Unless you are already an
established and famous author or have written something so outrageously fantastic
that it makes ''Catch-22'' look like insipid balderdash you need to get
out there and promote the hell out of it. As American book agent
Bill Adler says: "If you, the author, won't promote your own book then
it may be destined to a lifespan between that of butter and yogurt."
In other words, if you don’t play the PR and book promotion game then you can
be sure it will be difficult to get the word out about your book, no matter
who you are..
True, publishers do send books out to journalists and do
their damndest to get newspapers, magazines, radio, TV and bloggers
interested. But no-one on this planet is as interested in making
your book a success as you are, and publishers are busy people who’ve
got quite a few books that need promoting.
This horrifying scenario gets even more scary when you realise that for
your book -- take ''POLAR CITY RED'' by Jim Laughter, for example, a powerful
new novel about a climate chaos dystopia in the future -- to
stand out in the mainstream media and cyberspace you’ve got to "think outside the box"
and find new ways to get the media's attention.
Watch for Jim's appearances in the media and in the blogosphere over the next few
months as his book launches and reaches out to the world, both a fiction novel --
and a real page-turner -- and as a wake up call about global warming and climate change.
Stay tuned to this blog for more POLAR CITY RED news...