Rewind to 1984: The "Baby in Car" messages were usually placed on square decals or horizontal bumper stickers and were intended, of course, be placed either in the back window of an automobile or on the rear fender to encourage safe driving. First marketed in September of 1984 by Safety 1st Corporation, the signs became popular, flourishing worldwide
35 languages, was to drive carefully and pay attention to the cars around you, especially this car with a baby infant seated inside. Now comes the "Baby in Womb" bumper
sticker, as an environmental and climate action protest targetting the ridiculous and deadly amount of carbon dioxide emissions our car and factory culture belch out each day, 24/7, day and night.
throughout the 1980s and 1990s. In some nations, the signs read "Princess on board" or "Little Person on board."
The signs have entered the American lexicon. In 1993, an episode of the Simpsons TV show titled "Homer's Barbershop Quartet" featured a barbershop quartet tune called "Baby On Board". The song was written by Homer Simpson in a flashback to 1985 when Marge bought a sign, hoping it would stop people "intentionally ramming our car."
There's an urban legend which claims that the actual death of a baby led to the creation of the signs. The founder of Safety 1st, Michael Lerner, claimed to have heard about similar signs in Europe, when in fact, he entered into a partnership with Patricia and Helen Bradley of Medford, Massachusetts, to market the signs. The Bradleys had been trying to market the signs since Patricia brought them back from Germany, where her husband was stationed. Lerner eventually bought PHOB, the company set up by the Bradleys, for approximately US$150,000, and changed the name to Safety 1st.
Someone else created a warning decal similar to the "Baby on board" signs. The purpose of the sticker is to let people know that there is a ''child with autism'' in the car who may not respond to emergency personnel.
Now fast forward to 2012 and meet the artist who created the "Baby in Womb" sign as a car decal targetting co2 emissions worldwide, which may very well be putting
the future of the human species, let alone new-born babies, in great peril. An artist in southern Taiwan, a woman named Huang Pei-chi, made the sign as a window
and bumper sticker attention-getter and climate activist organizing tool.
"I just wanted to create something that might be useful for climate activists and climate protest groups around the world," Huang, 35 and the mother of three, said. "If
this sign can help people in the world focus better on what our carbon dioxide emissions are doing to the future of this planet, and humanity, then I will feel
I accomplished something. The decal is for sale and there is a copyright, but all the money is being plowed back into climate protest groups around the world. I
didn't make the sign to make money. I don't intend to sell the rights to it for $150,000. It's free and available for anyone to copy and use and distribute. It's my little
gift from Taiwan to the world."
Go little sign and find your world, before it is too late.
For a free email version of the "BABY IN WOMB" sign seen here, just send a request to firstname.lastname@example.org and a free online image will be sent to you, in yellow and black. Or copy
from this website. Cut and paste.