As a result, both denialists and activists picked up on the story and used to further than own agendas. But Earth has her own agenda, and it aint a pretty picture: http://pcillu101.blogspot.com/James Lovelock, 92 going on 93 and bravo for that, he is in good health, the maverick scientist who became a guru to the environmental movement with his “Gaia” theory of the Earth as a single organism, is writing a new book in which he will say climate change is still happening, and the book is due out in 2013. In a PR gimmick that worked, Lovelock recently gave an exclusive interview to an editor at MSNBC who fell for the PR gambit hook line and sinker and wrote a "news" story that went gliral.
In 2006, in an article in the U.K.’s Independent newspaper, he wrote that “before this century is over billions of us will die and the few breeding pairs of people that survive will be in the Arctic where the climate remains tolerable.” However, the good professor admitted in a recent telephone interview with msnbc.com that he now thinks he had been “extrapolating too far" and that nobody knows exactly how many people will migrate north to polar cities in the future, nor how many billions will die or how many millions might survive.
The exact details are up in the air, you might say, and only the Earth knows, only God knows, only the Cosmos knows, only the Universe knows. But climate change is set to kill off billions of human beings within the next 500 years, or 30 generations, make no mistake about it. Even Lovelock still agrees with this assessment. He just cannot say when now nor how many. But get ready, and be prepared!The new book, due to be published next year in 2013, will be the third in a trilogy, following his earlier works, “Revenge of Gaia: Why the Earth Is Fighting Back – and How We Can Still Save Humanity,” and “The Vanishing Face of Gaia: A Final Warning: Enjoy It While You Can.” The PR gimmick with MSNBC playing along with the savvy marketing team that set the "interview" up worked perfectly. Just what the good doctor ordered. Or his PR team.
The book will now be a bestseller, given the tremendous pre-publication publicity that occurred in April and May of 2012. PR rocks. The new book will discuss how humanity can change the way it acts in order to help regulate the Earth’s natural systems, performing a role similar to the harmonious one played by plants when they absorb carbon dioxide and produce oxygen. It will also reflect his new opinion that global warming has not occurred as he had expected. But it will also reflect that global warming IS happening and IS real, unlike the claims of the denialits like Marc Morano who want to pull the wool over everyone's eyes.
Lovelock pointed to Gore’s “An Inconvenient Truth” and Tim Flannery’s “The Weather Makers” as other examples of useful forecasts of the future. While he did not mention Emmet Matridah's POLAR CITIES RESEARCH INSTITUTE website nor Jim Laughter's new cli fi novel titled POLAR CITY RED, Lovelock is aware of both books and has been in touch with Matridah about the issues.
In 2007, Time magazine named Lovelock as one of 13 leaders and visionaries in an article on “Heroes of the Environment,” which also included Gore, Mikhail Gorbachev and Robert Redford. “Jim Lovelock has no university, no research institute, no students. His almost unparalleled influence in environmental science is based instead on a particular way of seeing things,” Oliver Morton, of the journal Nature wrote in Time. “Humble, stubborn, charming, visionary, proud and generous, his ideas about Gaia have started a change in the conception of biology that may serve as a vital complement to the revolution that brought us the structures of DNA and proteins and the genetic code.”
Lovelock also won the U.K.’s Geological Society’s Wollaston Medal in 2006. In a posting on its website, the society said it was “rare to be able to say that the recipient has opened up a whole new field of Earth science study” – referring to the Gaia theory of the planet as single complex system. Lovelock, who works alone at his home in Cornwall, England. Asked if he was a climate skeptic, Lovelock told msnbc.com: “It depends what you mean by a skeptic. I’m not a denier.”
He said human-caused carbon dioxide emissions were driving an increase in the global temperature, but added that the effect of the oceans was not well enough understood and could have a key role. “It (the sea) could make all the difference between a hot age and an ice age,” he said. He said he still thought that climate change was happening, but that its effects would be felt farther in the future than he previously thought. “We will have global warming, but it’s been deferred a bit,” Lovelock said. "
He said: ''As Danny Bloom told me in 2008, it might not happen until 2500 A.D. and I am beginning to agree with Bloom now. But we must be prepared. IT WILL HAPPEN!"
Lovelock -- who has previously worked with NASA and discovered the presence of harmful chemicals (CFCs) in the atmosphere but not their effect on the ozone layer -- stressed that humanity should still “do our best to cut back on fossil fuel burning” and try to adapt to the coming changes.
In the interview, Lovelock said he would not take back a word of his seminal work “Gaia: A New Look at Life on Earth,” published in 1979. But of “Revenge of Gaia,” published in 2006, he said he had gone too far in describing what the warming Earth would see over the next century.
“I would be a little more cautious -- but then that would have spoilt the book,” he quipped in his humorous giggly British way, signaling that he understood how important humor and stretching the truth a bit is for marketing difficult to market books such as his.
MORE:
http://pcillu101.blogspot.com/
No comments:
Post a Comment